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When you chose your last personal email address how much thought did you put into it? Did you sit down and try to incorporate your interests or perhaps you just made a scrambled variation of your name and your birth date.  Or perhaps you jammed the keys and chose a randomized email like aljdfd@hotmail.com.  Obviously, most people want emails to be a digital extension of themselves just as with screen names and avatars.

This concept of personalized email addresses may also be applied in the business world.  Email in current times is as necessary for a business’s success as oxygen is necessary for life on Earth.  Multitudes of options exist for the type of email service and account, however that is beyond the scope of this post. For more information on email provider and their services check out www.emailaddresses.com, which has a comprehensive review of most email providers on the web.

Choosing the right domain name is beneficial for multiple reasons.  First, brand recognition can be generated through your email address.  Having your brand represented in your email address is like handing out business cards each time you email.  Customers see your brand name and through repetition remember your business.  Including your business name in the domain name is the most common way to do this:  service@business.com.

Which leads to our next point, having a memorable email address puts your business in the foreground of customer’s minds.  Having a creative and personalized email address will help your brand stand out even more.  Personalize the address based on how the account services the customer.  For example, a pizza delivery email address might be something like hotpies@pizza.com.  The key is to be unique and relative to your business’s service to the customer.

Lastly, the more viable and creative your email address the less likely your emails will be viewed as spam.  According to Jason Baer of Convince & Convert, 43% of email users use the “From” part of an email to judge emails as spam or not.  Spam, if you are unaware, is not the delicious deli meat but, rather, the devil in terms of emailing marketing.  Being labeled as spam is like having a rough break up.  The spam label totally shuts your business out of the customer’s inbox and puts your emails on a straight track to the trash bin.  Personalizing your email address and building rapport with customers can avoid having your emails labeled as spam.  Also be sure to check out this list of keywords that spam filters look for to avoid the pitfalls of spam.

So business owners, be aware of your email addresses.  Remember how they may help or hurt your email marketing campaigns and keep the customer in mind.  Good luck and happy emailing!