• The businessman who could benefit most from your blogging skills doesn’t know how to use an RSS reader.
• The company owner who needs SEO got his website on a whim as a favor to a friend.
• The best way to communicate with your clients is a blog, but none of them read them.

The biggest problem with the internet today?

The people who need it don’t have it, and most people who have it don’t know what it can do.

So perhaps a blog isn’t the best way to communicate with the mostly newbie market. Our clients and prospectives, for the most part, don’t read blogs. So why write one?

Because they will soon. The market for online services isn’t just growing, it’s growing UP. And it pays to be first.

18-year-old kids who learned HTML from MySpace, or 23-year-olds who can type 60 words a minute from instant messaging for 4 hours a day during their teen years will become the 40-year-old entrepreneurs you know today.

Many people don’t think of it like this, something I’m guilty of. They think of their market as it exists now, and consequently have a really hard time seeing their individual clients turning themselves into tech-heads.

They probably never will change, but their replacements will be very different. And they’ll expect you to be connected to the internet, and have a website that communicates what you do effectively.

Do you have one?