It takes two to tango.  It also takes two to use technology, the user and the piece of technology.  Hence our new weekly blog covering the wonderful world of technology.  We spend all week dancing around the internet and come Tuesday we are ready to perform.  Each week VQC will highlight a piece of the tech world which caught our eye and will hopefully catch yours.

This week we’ll take a dive into augmented reality; would you like the red pill or the blue pill?  Okay, so augmented reality may not be on the level of the Matrix, but once it becomes widely available, augmented reality will redefine the way people use their mobile devices.  The technology allows a live digital image of a physical environment to be integrated with virtual information.  Take a moment to let the gears grind and imagine the possibilities this technology offers to users. Check out these examples to get a better idea of what AR offers.

Info for shoppers

FoodTracer concept+demo from gusepo on Vimeo.

This past summer an Augmented Reality Consortium of 8 AR companies was formed with a focus on developing tools, technology, applications, and content for AR.  This technology has been conceptual for nearly a decade and is now being pushed towards widespread application.  President of the consortium and CEO of Ogmento, Ori Inbar, has gone as far as to refer to this technologies development as a “digital renaissance.”

One of the leading companies of this digital renaissance is Layar based in The Netherlands.  Layar, a mobile “reality browser”, launched in June 2009 has recently become available globally on all Android Devices.   I’ll allow the video below speak for itself.  Just imagine the possibilities yourself.